In 2002 Alice Asquith founded Asquith, combining her love of fabrics and design with two other passions: yoga and Pilates.
From the very beginning it was crucial to me that our activewear was ethically made in the best quality, eco-friendly fabrics that were as soft as they were hard-wearing. I also wanted the designs to work as well on the mat as they do off, so women could feel good wearing them wherever they went: the school run, the beach, on a plane, as loungewear, as well as in the studio.
At Asquith we live and breathe positivity, as we believe that is the secret to a happy life. Yes, our activewear is ethical and eco-friendly and always will be, but we are also passionate about healthy lifestyles, clean eating, helping others and a gentle, ethical way of living – a holistic approach.
My greatest ambition is that you feel amazing wearing our clothes; they have been made in the most positive way I can find and with great love!
- Alice Asquith, Founder