Yoguh is the brainchild of Victoria Joyce and Sylvia Marks. Frustrated with trying to find the ‘right’ yoga and active wear in today’s marketplace, they decided to design and source their own.
In creating Yoguh both have diversified from their usual path and undergone fundamental changes of direction in their careers. Victoria is a professional opera singer and Sylvia studied law and worked in property.
Meeting at their children’s school, they became firm friends and discovered they had a shared passion for yoga. Stylish and fashion focused, they both yearned for a simpler style moving away from the crazy colours and prints all too readily available and so the concept of yoguh was born.
Victoria and Sylvia pooled their passions for style and attention to detail to create an all-encompassing brand which expresses their inner strength and outer style. As new designers they have tackled some steep learning curves in sourcing products and materials from around the globe and the results? Well, they speak for themselves.
Yoguh is an elegant and luxurious range which gives you a carefully designed mix of interchangeable active wear, cashmere cover-ups, easy to wear tops, mats, jewellery and stylish drinks containers lovingly put together by Victoria and Sylvia.
Mental health and wellbeing is such an important issue that the whole yoga community holds dear and with that in mind Yoguh have decided to launch their very own 'giving back ' label #yoguhlove. They have pledged to give £5 from the sale of each #yoguhlove t-shirt and £10 from the sale of each #yoguhlove sweatshirt to the mental health charity MIND.