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Sustainability

SUSTAINABILITY STORIES
SUSTAINABILITY






As committed yogis it’s only natural that our yogi makers put sustainability at the heart of everything they do. They make on trend leggings out of coffee grounds, recycled plastic, organic cotton, bamboo, or hemp. They work with artisan villages in Bali, Nepal and Kerala. They create gift bags out of almond shells. They plant seeds in their hangtags.

They put authenticity, trust and transparency at the heart of their business. They’re focused on creating social impact – in the materials they use, the suppliers they choose, and the way they work with other people – collaboratively, transparently and with a sense of freedom.
#MadeByYogis





HIGHLIGHTS

OUR SUSTAINABILITY STAND
We connect yogi makers with people who share the same ethics and values, enabling us to better look after each other, the planet, and ourselves.

RECYCLING
Urban Goddess is made in fair certified factories from certified organic cotton. Creator Marlene Smits has a recycling collaboration with the Salvation Army; old Urban Goddess clothes that are still wearable go to people in need, and the ones that aren’t wearable are used to make blankets for the homeless.

ECO-FRIENDLY INK
Lo Blasta, creator of Blasta Henriet, only uses Oeko-Tex certified European linen. The linen is printed by a team of craftsmen in London using eco-friendly ink before it’s returned to the studio for stitching, filling and packing. Her beautiful recycled packaging is made in England using renewable resources.

FAIR WAGES. Sylvia Daun’s belief that dressing fashionably and responsibly goes hand-in-hand means that all Kismet clothing is made out of recycled natural fibres. She works only with small, family-owned businesses that have fair working conditions and pay fair wages.
SLOW FASHION
Starseeds is a slow fashion label. Chief designer Natalia Zawada preserves the beauty of her natural colour palette with slow-dying techniques, using bamboo to create Starseeds’ trademark softness, ramie and hemp to create durability, and a super-cool yarn impregnated with waste coffee grounds to absorb sweat.

COMPASSION. At the heart of Asquith London is Alice’s commitment to the yoga principle of Ahimsa - compassion for all living things. All materials are ethically grown, completely chemical free and sustainable.

HELPING ORPHANED BABY ELEPHANTS
There is more silver above ground than there is under. That’s why Rebecca Joseph works with recycled 925 silver. All her packaging is 100% recycled and she donates to a charity, the David Sheldrick Wildlife Trust, to support orphaned baby elephants.
GIVING HOPE. Free Spirit is ethically made from organic cotton and bamboo in South India. The factory workers are treated well, paid a fair wage, the conditions are clean and safe and the factory gives back to the local community by supporting women and children in need. Founder Christina Gill donates 5% of sales to the HOPE Foundation in Calcutta, helping children off the streets, out of poverty and into education.

DOG RESCUE
Trina and Charlene Solomon work with small-scale producers on beautiful Bali. Touched by the plight of stray dogs on the island, and wanting to end their suffering, SoloSol Movement donates a dollar from every sale to the Bali Dog Adoption and Rehabilitation Centre (BARC).

HARVESTING RAIN WATER
It all happens in Helen Round’s studio at the top of her Cornish garden, with a small team of local people. She uses water-based inks for printing and harvested rainwater to wash all of her printing screens.



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